The concept of the project is joy. After people taste the ice cream, they can release stress and feel happiness. The concept revolves around the euphoria evoked after tasting Ben and Jerry’s ice cream. This emotion is portrayed through imagery featuring joyful children. Using playground as the visual elements represents playful brand tone. By integrating rides with the ingredients of the ice cream, I convey Ben and Jerry’s commitment to using thoughtful ingredients in their products.
Mood Board
Story Board
Style Frame
