Ben and Jerry's
Style Frames Design
This project consists of styleframes created for a Ben & Jerry’s commercial. The design draws inspiration from the brand’s playful tone, using a playground motif to evoke a sense of childhood fun. Ben & Jerry’s is known for its rich ingredients and imaginative flavors, so elements of playground equipment are integrated with ingredients to create a visually engaging and concept-driven environment.
StyleFrames
Concept
The concept of the project is joy. After people taste the ice cream, they can release stress and feel happiness. The concept revolves around the euphoria evoked after tasting Ben and Jerry’s ice cream. This emotion is portrayed through imagery featuring joyful children. Using the playground as the visual element represents playful brand tone. By integrating rides with the ingredients of the ice cream, I convey Ben and Jerry’s commitment to using thoughtful ingredients in their products.
Moodboard
Story Board
Research
