Where Paths Unite
Style Frames Design
This project is a style frame design for the 2025 FISU World University Games campaign, created following the official brand guidelines. Hosted in Germany, the visuals highlight the movement and energy of athletes while incorporating elements of the local environment and culture to reflect the spirit of the event.
Concept
Where Paths Unite
United at the FISU World University Games, Where All Paths and Perspectives Gather.
The concept revolves around transportation, using it as a metaphor for the FISU World University Games as a platform that connects diverse people, cultures, and fields. The flow of the athletes’ movements is synchronized with the shifting scenes, guiding the viewer from one venue to the next. This movement not only symbolizes progress and surpassing limits but also crossing boundaries, highlighting the event’s vision. Through this dynamic journey, the concept emphasizes that the event is a diverse, accessible celebration where all paths converge in one vibrant space.
Keywords: Cross, Surpass, Center, Accessible, Diverse
Mind Map
Mood Board
Style Board
Sketches
Work In Prograss
Rough Style Frames
Original Style Frames
Refinement
Layout Experiments
