Ghosts
Broadcast Promo
hosts is a sitcom about spirits from different time periods living together in the same manor. This project introduces the new season by revealing each ghost’s story through the clothing and accessories they wear. By focusing on these distinctive details, the promo hints at their personalities, histories, and relationships without showing the characters directly. The visuals were generated using AI to create stylized close-ups of costumes and objects, allowing the concept to highlight character identity through subtle details. These visual cues invite returning viewers to recognize familiar moments and references, creating resonance with audiences who have followed the series.
Broadcast Promotional Videos
Social Promotional Videos
Static Posts
Concept
Every Thread Holds A Story
Refined visuals and unexpected humor, where character details become narrative.
The promo introduces the new season of Ghosts while maintaining engagement with existing viewers and attracting new audiences. Although the show centers on ghosts, it is fundamentally a comedy built on contrast. Reflecting this idea, the concept combines refined visuals with humor. Instead of showing the characters directly, the promo highlights each ghost’s clothing and accessories as visual shorthand for identity. Character personalities are conveyed through costume details and playful quotes, while elegant typography and cinematic pacing maintain the show’s humorous and energetic tone. The concept remains minimal and flexible across broadcast, social, and static formats.
Keywords: Humor, Counterintuitive, Elegance, Conceptual, Detail
Team Members:
Rylee Peng, Chieh Hsiao, Ishika Mehta, Siany Muse
Rylee Peng, Chieh Hsiao, Ishika Mehta, Siany Muse
